Al Forsan 
A radical, bold and energetic rebrand for Abu Dhabi’s fun-filled leisure and sports destination.







SITE - A PIF Company
Shaping a bold new identity for a world-class Saudi technology leader securing the nation’s digital future.







Ashri
A ritual-led skincare brand that weaves together ceremony
and science.






Khalifa bin Zayed Al Awal School
A school brand to support a new vision for Emirati education.









Fairmont
Six bespoke brand identities crafted for Fairmont Hotel’s signature dining concepts. Launched in time for the 2022 FIFA World Cup in Doha, Qatar.







Frontier25
A climate-action advisory built to turn urgency into measurable progress.

Working with HH Sheikha Shamma bint Sultan bin Khalifa Al Nahyan, President and Chief Executive Officer to transform UICCA into Frontier25.





Raffles
Branding six new ultra-luxury  culinary adventures for the
Raffles Hotel. 





The Climate Tribe
A platform for environmental changemakers that ignites the power of conversation for a sustainable future. 

Created as part of the UICCA, working with HH Sheikha 
Shamma bint Sultan bin Khalifa Al Nahyan, President and Chief Executive Officer.