Aala Sharfi is a design director based in Dubai, working at the intersection of branding, storytelling, and cultural insight. With over 10 years of experience, her work spans sectors from luxury and lifestyle to government and education, crafting brand identities that are both visually resonant and culturally grounded.
Her clients include Cartier, Fairmont, Raffles, Dubai Holding, Accor Hospitality, Jumeirah, Etihad Rail, Taraf, SITE, KAUST, Abu Dhabi Government Media Office and the Salama bint Hamdan Al Nahyan Foundation.
Her clients include Cartier, Fairmont, Raffles, Dubai Holding, Accor Hospitality, Jumeirah, Etihad Rail, Taraf, SITE, KAUST, Abu Dhabi Government Media Office and the Salama bint Hamdan Al Nahyan Foundation.
York University, Toronto, Canada
GDA Summer Sessions
ArtEZ University of the Arts, The Netherlands
Bachelor of Architecture
University of Nottingham, United Kingdom
BOND, UAE
Oct 2024 - Present
Designer
BOND, UAE
Oct 2019 - Sept 2024
Design Associate
Saul Studio, UK
Aug 2018
Design Intern
Fikra Design Studio, UAE
Oct 2015 - Jan 2016