Frontier25 is a climate-action advisory built to turn ambition into measurable progress. Formerly known as UICCA, the brand was reborn through a complete strategic and creative transformation.
The project covered strategy, naming and a full visual and verbal identity. As Design Director, I collaborated closely with the team on naming, strategy and defining a new narrative before leading the creative development of the brand identity anchored in the hourglass.
Rooted in the urgency of time, the hourglass became the lens for the entire system, sophisticated, clean and grounded in integrity. The idea that every hour counts shaped both the visual and verbal language, resulting in an advisory brand that communicates credibility while inspiring meaningful climate action.
The project covered strategy, naming and a full visual and verbal identity. As Design Director, I collaborated closely with the team on naming, strategy and defining a new narrative before leading the creative development of the brand identity anchored in the hourglass.
Rooted in the urgency of time, the hourglass became the lens for the entire system, sophisticated, clean and grounded in integrity. The idea that every hour counts shaped both the visual and verbal language, resulting in an advisory brand that communicates credibility while inspiring meaningful climate action.
Agency — BOND
Client — Frontier25
Role — Design Director
Year — 2025