Ashri is a contemporary skincare brand rooted in ritual, results, and refined storytelling. Since launch, the brand has been shaped through a clear and consistent creative vision.
From identity and tone of voice to art direction, content strategy, packaging, and social media presence, the work has focused on building a high-integrity brand that stands apart in a crowded wellness space. The aim was to balance warmth with confidence—fusing cultural depth, minimalist beauty, and scientific credibility into a brand that feels modern but meaningful.
Ashri’s visual and verbal world is calm, precise, and quietly luxurious, designed to earn trust without overclaiming. Every touchpoint is considered, from product textures and ingredient stories to model casting and campaign styling. The result is a skincare brand that invites presence, not pressure.
From identity and tone of voice to art direction, content strategy, packaging, and social media presence, the work has focused on building a high-integrity brand that stands apart in a crowded wellness space. The aim was to balance warmth with confidence—fusing cultural depth, minimalist beauty, and scientific credibility into a brand that feels modern but meaningful.
Ashri’s visual and verbal world is calm, precise, and quietly luxurious, designed to earn trust without overclaiming. Every touchpoint is considered, from product textures and ingredient stories to model casting and campaign styling. The result is a skincare brand that invites presence, not pressure.
Agency — Freelance
Client — Ashri Skin
Role — Design Director
Scope — Creative Direction, Brand Identity, Packaging Design, Web design
Year — 2019 - ongoing