Al Forsan 
A radical, bold and energetic rebrand for Abu Dhabi’s fun-filled leisure and sports destination.







SITE - A PIF Company
Shaping a bold new identity for a world-class Saudi technology leader securing the nation’s digital future.








Editorial & Book Design
Editorial, brand, and visual storytelling across print, image, and culture.





Ashri
A ritual-led skincare brand that weaves together ceremony and science.





Khalifa bin Zayed Al Awal School
A trailblazing brand to transform the future of Emirati education






Fairmont
Six bespoke brand identities crafted for Fairmont Hotel’s signature dining concepts. Launched in time for the 2022 FIFA World Cup in Doha, Qatar.







Frontier25
A climate-action advisory built to turn urgency into measurable progress.

Working with HH Sheikha Shamma bint Sultan bin Khalifa Al Nahyan, President and Chief Executive Officer to transform UICCA into Frontier25.





Raffles
Branding six new ultra-luxury  culinary adventures for the
Raffles Hotel. 





Fay
A residential masterplan shaped around the wadi. Taraf Holding X Masdar’s development offering a quieter way of living.