aalaysharfi@gmail.com
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Aala Sharfi is a design director based in Dubai, working at the intersection of branding, storytelling, and cultural insight. With over 10 years of experience, her work spans sectors from luxury and lifestyle to government and education, crafting brand identities that are both visually resonant and culturally grounded.

Her clients include Cartier, Fairmont, Raffles, Dubai Holding, Accor Hospitality, Jumeirah, Etihad Rail, Taraf, SITE, KAUST, Abu Dhabi Government Media Office and the Salama bint Hamdan Al Nahyan Foundation.

Foundations

Master of Design
York University, Toronto, Canada

GDA Summer Sessions
ArtEZ University of the Arts, The Netherlands

Bachelor of Architecture
University of Nottingham, United Kingdom

Employment

Design Director
BOND, UAE
Oct 2024 - Present

Designer
BOND, UAE
Oct 2019 - Sept 2024

Design Associate
Saul Studio, UK
Aug 2018

Design Intern
Fikra Design Studio, UAE
Oct 2015 - Jan 2016

Awards

Transform MENA 2022 - 2025